Staff Directory
- Title:
- Deputy Athletic Director/Chief Marketing Officer
- Email:
Steven Drummond has been named Deputy Athletic Director and Chief Marketing Officer. Drummond joined the department in October of 2023 leading the execution of the organization’s internal and external communications and creative strategy. In his new role he will be responsible for developing and managing partnerships with brands, donors, and NIL platforms to create opportunities for student-athletes.
Drummond joins the UGAAA after spending the past 22 years as a senior executive in the National Football League with the Carolina Panthers and Jacksonville Jaguars. At Carolina, Drummond most recently served as the organization’s vice president of football operations and senior advisor to ownership. Drummond managed all facets of the football operations department, equipment, video, football information technology, and player engagement program while working closely with ownership to advise and support organizational decision-making and messaging.
Previously, Drummond served as vice president and chief communications officer, overseeing the organization’s front-facing brands and directing public relations, digital and social media, broadcast video content, community relations, and historical/alum affairs.
Drummond was promoted from assistant director of communications to director of communications in 2015 and executed the team’s public relations strategy in a season that saw Carolina advance to Super Bowl 50.
In 2017, he was elevated to director of communications and digital media, where he led the organization through the transformation of its social media, digital video, website editorial, and broadcast/audio platforms, positioning the Panthers as one of the top social and digital media brands in the NFL.
In 2012 and 2021, Drummond was selected by the NFL to participate in the Stanford University League of Leaders executive development program, which provided an opportunity to get a broad and strategic understanding of the industry, operations, and competition from Stanford GSB professors and senior NFL management.
A native of Rock Hill, S.C., Drummond graduated from the University of South Carolina with a bachelor’s degree in journalism and mass communication in 2001. He earned his masters degree in sports management from PennWest California in 2009 and his MBA from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill in 2024.
