University of Georgia Athletics
Photo by: Tony Walsh/UGAAA
Georgia, Progressive Insurance® Announce Game Day Sponsorship
August 18, 2026 | Football, General
ATHENS, Ga. —The University of Georgia and Progressive Insurance -- in collaboration with Georgia Bulldogs Sports Marketing, a joint venture between Learfield and JMI Sports -- have announced a significant sponsorship that will include Progressive's logo placement on Dooley Field at Sanford Stadium this upcoming season.
"We are proud to be a part of Progressive's impactful investment in college athletics," J. Reid Parker Director of Athletics Josh Brooks said. "As we look for additional revenue streams while maintaining our strong positioning on a national level, this relationship assists in providing the necessary resources for our student-athletes. We are thrilled that Progressive is joining the many outstanding game day traditions at Sanford Stadium."
Georgia is one of 13 college football programs nationwide to take part in this initiative, joining Boise State, Colorado, Iowa, Kansas State, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest.
"We are excited to be a part of the college football landscape with this investment," said Sean Freeman, Media Business Leader at Progressive. "It is an opportunity to support the collegiate student-athletes at these storied institutions as well as create a unique viewing experience for the fans. College football is ingrained in the cultures at these Universities, and we are proud to be a small part of those traditions."
In addition to on-field branding, this collaboration will include sideboard features, in-venue LED signage, digital and social media integrations and other game day experiences designed to engage fans.
Progressive's branding and integrated marketing elements will debut with the start of the 2026 college football season. The agreement was facilitated by Learfield's corporate partnership team, on behalf of Georgia Bulldogs Sports Marketing, the company's centralized resource dedicated to generating impactful partnerships at scale that incorporate high-visibility assets such as on-field logos.
"We're excited to showcase our new sponsorship with Progressive between the hedges!" said Ryan Gribble, Chief Revenue Officer for Georgia Bulldogs Sports Marketing. "This investment significantly supports UGA Athletics, UGA student-athletes and Dawgs fans everywhere."
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About Georgia Athletics
A top 20 public university in the U.S. for 10-straight years, the University of Georgia is an academic and athletic powerhouse that boasts 55 national team championships, over 180 Southeastern Conference titles and close to 300 Olympic participants. From distinguished Circle of Honor members to national award winners, Georgia student-athletes have a long tradition of excellence that has placed the Bulldogs among the nation's most elite programs. UGA Athletics has finished in the top 10 of the Learfield Directors' Cup on 13 occasions during the program's illustrious history. www.GeorgiaDogs.com.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent. Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is a leading seller of personal auto, commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers in the United States. Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®. The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
About Georgia Bulldogs Sports Marketing
Georgia Bulldogs Sports Marketing is a joint venture between Learfield and JMI Sports that acts as the exclusive multimedia rights holder for the University of Georgia Athletic Association. The locally based team manages corporate sponsorships, venue signage, media, and unified Name, Image, and Likeness (NIL) integration for the Bulldogs.
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"We are proud to be a part of Progressive's impactful investment in college athletics," J. Reid Parker Director of Athletics Josh Brooks said. "As we look for additional revenue streams while maintaining our strong positioning on a national level, this relationship assists in providing the necessary resources for our student-athletes. We are thrilled that Progressive is joining the many outstanding game day traditions at Sanford Stadium."
Georgia is one of 13 college football programs nationwide to take part in this initiative, joining Boise State, Colorado, Iowa, Kansas State, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest.
"We are excited to be a part of the college football landscape with this investment," said Sean Freeman, Media Business Leader at Progressive. "It is an opportunity to support the collegiate student-athletes at these storied institutions as well as create a unique viewing experience for the fans. College football is ingrained in the cultures at these Universities, and we are proud to be a small part of those traditions."
In addition to on-field branding, this collaboration will include sideboard features, in-venue LED signage, digital and social media integrations and other game day experiences designed to engage fans.
Progressive's branding and integrated marketing elements will debut with the start of the 2026 college football season. The agreement was facilitated by Learfield's corporate partnership team, on behalf of Georgia Bulldogs Sports Marketing, the company's centralized resource dedicated to generating impactful partnerships at scale that incorporate high-visibility assets such as on-field logos.
"We're excited to showcase our new sponsorship with Progressive between the hedges!" said Ryan Gribble, Chief Revenue Officer for Georgia Bulldogs Sports Marketing. "This investment significantly supports UGA Athletics, UGA student-athletes and Dawgs fans everywhere."
###
About Georgia Athletics
A top 20 public university in the U.S. for 10-straight years, the University of Georgia is an academic and athletic powerhouse that boasts 55 national team championships, over 180 Southeastern Conference titles and close to 300 Olympic participants. From distinguished Circle of Honor members to national award winners, Georgia student-athletes have a long tradition of excellence that has placed the Bulldogs among the nation's most elite programs. UGA Athletics has finished in the top 10 of the Learfield Directors' Cup on 13 occasions during the program's illustrious history. www.GeorgiaDogs.com.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent. Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is a leading seller of personal auto, commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers in the United States. Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®. The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
About Georgia Bulldogs Sports Marketing
Georgia Bulldogs Sports Marketing is a joint venture between Learfield and JMI Sports that acts as the exclusive multimedia rights holder for the University of Georgia Athletic Association. The locally based team manages corporate sponsorships, venue signage, media, and unified Name, Image, and Likeness (NIL) integration for the Bulldogs.
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